New York Fitness Clubs (NYFC) operates three locations in Central Pennsylvania. Founded in 2004, NYFC has locations in Lebanon, Palmyra and Elizabethtown, where it offers welcoming fitness environments for members of all ages and abilities. Each fitness center provides the latest in cardiovascular and weight training equipment, as well classes, personalized fitness programs, juice bars and a full staff of personal trainers.
New York Fitness Clubs approached Pulse to help reposition its brand online and attract new members. NYFC's website had begun to look a little dated, and it wasn't rendering correctly on mobile devices. This was making it difficult for prospective members to learn about the gyms and find the information they needed about membership plans and classes. Staff also needed a way to self-manage and update the site regularly, without relying on a designer or webmaster to make the changes for them.
NYFC also wanted to leverage Pulse's extensive direct-mail experience, as well as its advertorial publication Local Marketplace. Pulse worked closely with New York Fitness Clubs to ensure a consistent, attractive brand image across all projects, each designed to resonate with both existing and prospective members.
Website Design & Development
Completely redesigned website with responsive, mobile-friendly design and content management system (CMS) for self-management by staff
Attention-grabbing 11x17 direct mail campaign, send to residents of Lebanon and Palmyra
Local Marketplace Business Spotlight
Prominent front-page coverage and feature article in Local Marketplace – a direct-mail publication operated by Pulse
Professional photography at all three NYFC gyms to capture its facilities and staff for use on the website and in direct-mail/print campaigns